As the financial services sector consolidates and becomes increasingly competitive, the ability to differentiate through the formulation and implementation of a sophisticated marketing strategy assumes greater importance. Marketing departments must be able to advise and consult with the head of the business areas, translating the objectives into a definitive strategy and plan. The demand for people with these abilities has never been greater and at Global Markets we keep a watching brief on this talent and are able to advise our clients on candidate avalibility. In addition to the existing pool of talent within the financial services sector, we are able to identify candidates with the requisite skills within parallel markets.